Objective

Coors Light approached ESPN to develop a custom feature opportunity by leveraging their NFL partnership and the power of the SportsCenter franchise.

Solution

Coors Light "Cold Hard Facts" is a regular feature airing on SportsCenter on Thursdays at 6pm, 11pm and Fridays at 1am. In the feature, one of ESPN's top analysts tackles a "six pack" of questions related to the day's hottest topics.

Cold Hard Facts delivers compelling content to fans with the Coors Light brand woven through.